We Can’t Wait to See You!

Since 1993, Keen Eye Center, formerly EyesWest Optical, and our team of certified professionals have been dedicated to providing premium eye care and helping you choose the perfect eyewear or contact lenses for your vision needs. We customize lenses to match your personal tastes and vision requirements, taking the time to understand your eye care history and visual needs.

Explore our expansive collection of high-fashion, designer glasses from around the world, along with mid-priced eyewear in regular, petite, and plus sizes. We offer the perfect fit for your unique face structure, with frames ranging from traditional to trendsetting. We consider your physical attributes—skin, eyes, hair—and personal tastes to recommend the best options for you.

As a family-owned practice, we believe you deserve the highest quality care and service for your eye health. Keen Eye Center provides comprehensive eye exams, dry eye treatment, contact lens fittings, emergency eye care, and more. Visit us today and experience the Keen Eye Center difference.

We look forward to helping you see the world more clearly!

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Meet the Team.

At Keen Eye Center, we’re dedicated to providing personalized and friendly service. We take pride in getting to know each of our patients and meeting their unique vision needs. Whether you're here for an eye exam, new glasses, or just to say hello, we're here to make you feel right at home. Come visit us and experience the warmth and care that makes Keen Eye Center special!

  • Licensed Optometrist

    Dr. Rachel Groff is a bubbly eye doc who finds joy in making each patient smile or laugh at least once before leaving her exam chair. She was born and raised in the Phoenix Arizona desert and, as such, thrives when she is outdoors. Whether it be hiking, climbing, or biking, Rachel is up for whatever gets her outside. She graduated from University of Arizona with a major in Nutritional Sciences. She then decided to face the winters in Columbus Ohio while attending The Ohio State College of Optometry where she quickly learned that biking on frozen roads is not okay.

    In her free time she also enjoys spending time with family, friends, her dog and all other dogs of the world. During NBA season, Rachel can be found at a different microbrewery each week catching her Phoenix suns on the big screen. Come see Dr. Groff and get your eye exam with a side of laughter to boot!

    Affiliations

  • Licensed Optometrist

    Dr. Alex graduated in 2014 and has been practicing ever since. She recently joined our Arizona community after trading the freezing winters of Pennsylvania for plenty of sunshine. Passionate about holistic medicine, Dr. Alex believes in caring for the whole person, not just their eyes. Outside of the office, she loves biking, soaking up the sun, and spending time with her favorite people in the world—her nieces and nephews.

  • Oneida is a dedicated team member who brings warmth and care to everything she does. As the front desk coordinator and a trained optician, she plays a key role in supporting both patients and the clinical team. Outside of work, she loves cooking for her family, crafting, and spending quality time with the people she loves. A lifelong Harry Potter fan, she believes a little magic makes everything better.

  • With a career in eye care that began in 2017, Samantha has worked her way from the front desk to her current role as Office Manager and Optician. Her hands-on experience throughout the office makes her a go-to resource for both patients and team members. When she’s not at work, she loves being outdoors, spending time with family, listening to country music, playing pool, and supporting a community built on fairness and inclusion.

  • Kelsie is our technician and a familiar friendly face in the office. While she’s newer to eye care, her years in healthcare (especially caring for the elderly) made her a natural fit on our team. She’s known for her patience, compassion, and ability to help patients feel comfortable from the moment they walk in. When she’s not at work, Kelsie enjoys being outdoors, cooking and crafting with her family, and getting lost in her next favorite book!